Ebates, a leader and pioneer in cash back shopping and subsidiary of the global internet services company Rakuten, today announced the results of its 2017 Father’s Day survey.
The national survey was conducted online by Propeller Insights on behalf of Ebates and fielded among 1,000 adults. It turns out that dad is easy to please this year—the key to his heart are electronics (18 percent), power tools (15 percent) and tickets to a sporting event (14 percent). One in ten dads also admit that they’d like some outdoor equipment like camping, fishing or hunting supplies (10 percent).
Dads are in luck this year, too, because when asked what Americans think dad wants for Father’s Day, they are generally in agreement with what dad says: 15 percent say dad wants power tools, and 14 percent say he wants electronics. The majority of respondents plan to spend less than $50 on a gift (62 percent).
Dads (87 percent) also agree that a great way to honor them would be to let them enjoy a few activities without the kids.
Almost Half of All Americans Buying Gifts for Father’s Day
The survey also discovered that almost half of all Americans plan to buy a gift for their dad this year (45 percent), and 16 percent plan to buy one for their husband. However, only 2 percent will buy a gift for their father-in-law—and 36 percent won’t buy a Father’s Day gift at all. Grandpas and brothers are also popular—when asked to which father figure other than their father they would be most likely to give a gift; 15 percent of the respondents chose their grandfather or their brother (10 percent).
Dads deserve to be celebrated
When asked why dads should be celebrated, more than two-thirds say that it’s because dads today try hard to balance work and home life (40 percent). More than a quarter say that dads are under-appreciated (30 percent), and 24 percent say that dad is the glue that holds the family together.
One in ten dads are expecting their families to do something special for them (12 percent). When it comes to how Americans plan to honor dad, almost half will buy him a gift (39 percent), and a quarter will take dad out to lunch (27 percent).
Dads (87 percent) also agree that a great way to honor them would be to let them enjoy a few activities without the kids.
The number one “dad fantasy?” Attending a sporting event (30 percent) followed by camping, fishing or hunting (18 percent). Other ways dads would love to spend their time include:
- A night out with friends—15 percent
- A shopping spree at a home improvement store—9 percent
- Spending the day working on their hobby (such as photography or woodworking) —7 percent
- Playing sports—6 percent
“The research shows that dads are easy to shop for—and that most will appreciate any gift they receive,” said Amit Patel, Ebates CEO.
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